What is PPC
Pay-per-click marketing is a sponsored search strategy used to increase brand recognition, market product offerings, and get quick traction with particular audience segments. Pay-per-click (PPC) advertising is when marketers only get paid when a user clicks on one of the PPC adverts.
Most people immediately think of Google PPC when pay per click is mentioned or heard. However, pay-per-click marketing is not limited to the Google Display Network and SERPs. Additionally, social networking services like Facebook, Pinterest, LinkedIn, and YouTube use the pay-per-click business model.